Mercedes-Benz announced today a new platform for its current navigation system that allows BlackBerry users to lock or unlock their cars.
The new platform, called mbrace, will handle online communications through its servers, and will replace Mercedes’ current Tele Aid system. There is a basic mbrace package that will be standard on most Mercedes, which will support built-in GPS capability and two-way data communications on Verizon’s 3G network. The standard system will offer safety features such as automatic collision notification and emergency calling for users involved in serious accidents. Additional features include route planning using Google Maps and having the route sent directly to the car.
The best new features is the software applications for the BlackBerry. There are actually 2 applications, the first app will lock or unlock your vehicle remotely. There is nothing really new about that, but because the BlackBerry app sends commands to the car on the data network, you could be in Miami and open your car for your other half in New York.
The other app will will locate your car and provide directions, for those of us who seem to always forget where you parked at the game. There are other BlackBerry apps that do this, but this one does not require you to remember to pinpoint your car’s location when you park. And if you need a Mercedes dealer, well it will locate that for you as well.
mbrace is free for the first 6 months on a new Mercedes purchase, after that, it will run you about $280 a year for the basic service. There is an “mbrace plus” package that adds that personal touch of a live concierge service which can find a good restaurant and even make reservations. The plus package will run you an extra $20.00 a month. Current Mercedes Tele Aid subscribers can switch to mbrace at dealerships, which will provide a software upgrade, according to the company.
The telematics service is provided by Hughes and Verizon, but you can use a BlackBerry from any wireless carrier.
